Business Plan | Page 5

The average lifespan of companies has drastically declined over the decades, raising urgent questions about what it takes to build a business that endures. Here is what I've learned from my 100+ year-old business.

Inflation-driven housing costs and labor shortages demand urgent, innovative housing solutions.

We are sitting at the precipice of what feels like a material evolution point in the world of digital marketing. Gone will be the "good old days" of getting immediate exposure for your business through the Google Ads monopoly.

I thought that successful entrepreneurs are the ones whose stories inspire us, and they achieved everything through their knowledge, determination and maybe a bit of luck. But the real experience turned out to be way more complex.

2025 is all about the businesses that are ready to shake things up. Whether you're diving into AI or building stronger connections with your teams and customers, the future is bright for those who embrace change. This year is bursting with opportunities, but remember, success isn't going to just come to your lap.

The franchise model can alleviate entrepreneurial imposter syndrome and provide an alternative path towards professional independence.

Starting a small business is an exciting adventure, brimming with both opportunities and challenges. A key to success is effectively managing costs from the outset.

Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.

Griffin Haddrill built a marketing empire working with artists like Justin Bieber and Lil Nas X. Learn how he tapped into Gen Z's digital culture and turned viral campaigns into a business model.

Racing Prodigy's innovative E2Real sports league is lowering the high-cost barrier to entry for drivers to take their passion to the track.

For over thirty years, I have led a successful media production and communication consulting company. Only 25% of new businesses survive for 15 years or more, so I have beat the odds. But having staying power is not a matter of luck.

Learn why my co-founder and I chose to walk away from half of our customers to achieve focused growth.

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.

Stop the churn caused by bad customer service, which is endemic to many businesses. Here are five secrets for where to look for lapses and how to address them.

From a sports-centric childhood in Boston to leading the global AI startup Supernormal, Colin Treseler's journey is a masterclass in persistence, adaptability, and the art of using time wisely.

Here's why following my playbook could be your ticket to financial freedom — and saving America's local small businesses.

Not all businesses are meant to last. Some business ideas are just bad, and others were maybe once good but aren't any longer. In such scenarios, entrepreneurs have much to gain from the proper and timely retirement of business entities. Here's why and how you should do it before the end of the year.

Forget about perfecting your product. Here's how sales-led startups thrive in any market.

Starting a business isn't just about launching products — it's about building a driven team and a mindset that keeps you moving forward. Here are four principles to help founders and their teams grow and succeed, no matter the challenges.

Drawing from my personal experience with alcohol flush reactions, I recognize how validating this common issue in the Asian community inspired my business idea.

Companies are increasingly looking to implement AI into their workplaces to optimize day to day operations. But, if employers and employees alike want to integrate AI, they first need to prepare their data.

Bill Shufelt fought an uphill battle to create a non-alcoholic beer that people actually wanted to drink. Now Athletic Brewing Company is one of the top 10 brewers in the country.

Allison Wolff cofounded Vibrant Planet because she realized how much of an impact technology could have on land management — a huge aspect of controlling forest fires.

Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand Olipop makes that possible.

Tade Oyerinde started Campus because he believed Americans deserve low-cost, high-quality options for getting a college education. Tuition is $7,200 a year — less than a Pell Grant — and all students are given a laptop and a career coach.

Back in 2014, Andrea Lisbona set out to make hand sanitizer a daily-use product like skincare. Next year, revenue at Touchland is projected to be more than $100 million.