Building a Business
‘When Your Name Is on the Bag, There’s No Hiding’: Why This Founder Named A Snack Brand After Himself
"I can't cut corners because it reflects directly on me and my family," says Mark Samuel of Mark's Snacks
Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers. Outside of Entrepreneur, he writes the newsletter One Thing Better, which each week gives you one better way to build a career or company you love. He is also a startup advisor, keynote speaker, book author, and nonstop optimism machine.
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More From Jason Feifer
Building a Business
How to Develop the Mindset for a Billion-Dollar Success, According to Raising Cane’s Founder
Todd Graves was turned down by every bank in town when he started. Here, he sits down to share his mentality on success, leadership and building a billion-dollar brand.
Entrepreneurs
A Customer Ghosted Her on a $1,700 Bill — So She Used This Clever Move to Get Paid
When people act in mysterious and frustrating ways, here's what to do.
Thought Leaders
Marcus Lemonis Became Famous for Fixing Businesses — Then Faced the One Problem He Couldn’t Ignore
He used to pour on the love. Now it's time for straight talk. Is this the evolution of leadership?
Marketing
Liquid Death Is Worth $1.4 Billion — Because of This Marketing Strategy
How the buzziest beverage brand creates so much attention, and how you can too
Building a Business
He Was Scared to Give His Business Partners Bad News. Then He Realized a Gamechanging Truth.
Lynwood Bibbens has learned to lean on business partners and suppliers, rather than trying to put on a brave face.
Online
Lauryn Bosstick’s Multi-Million-Dollar Playbook: Build an Audience First, Then Create Products Just for Them
Lauryn Bosstick, founder of The Skinny Confidential, says more founders should reverse the typical business playbook.
Thought Leaders
This Founder Didn’t Want to Be the ‘Face’ of Her Brand. But She Pushed Through the Discomfort — and Now She’s a Household Name.
Why the founder of Angie's List was resistant to being 'Angie,' but came to embrace it.
Thought Leaders
You’re Making It Hard for People to Be Honest With You — Here’s How to Make Them Finally Speak Up
It's a simple strategy for building stronger relationships with your team and improving your customer service.
Marketing
He Lost Billions as Apple’s Forgotten Co-Founder. Now He’s Pitching a Beloved Apple Beer
Busch Light Apple is back, and it found the perfect spokesperson
Building a Business
Ignore This Self-Sabotaging ‘Instinct’ If You Want to Tell Your Brand’s Story Effectively, Marketing Expert Says
Donald Miller wrote the bestselling book 'Building a StoryBrand,' and he believes a good tagline keeps it simple, stupid.
Marketing
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop
This is how branding agency Red Antler creates obsession-worthy brands.
Online
Lilly Singh Launches First-Ever Media Network for South Asian YouTube Creators
Her advice for creators who want to succeed on YouTube today: Focus on targeted audiences, not virality.
Building a Business
The Framework Google Uses to Solve Its Hardest Problems Can Work for Anyone. Here’s What to Do.
Really, it's about which problem to solve first.
Marketing
Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand
Yes, you can afford influencer marketing. Just follow the Olipop model.
Business News
Hi, Thanks for Reading My Column in the March/April Issue!
A quick video message (and some advice) from Jason Feifer
Building a Business
Have Great Ideas? Here’s Why the Best Thing You Can Do Is Give Them Away.
Will people just steal your work?
Buying a Franchise
Taco Bell Is More Than 60 Years Old — Here’s the Brand’s Secret to Staying Relevant, According to Its CEO
The fast food franchise has its sights set on something bigger than the quick service restaurant category. That landed it the #1 spot on our Franchise 500 for the fifth time.
Buying a Franchise
What Do the Top Franchises of 2025 Have In Common? It All Comes Down to One Critical Factor
Here's how we determined the companies in our annual Franchise 500 ranking, and what we learned from the data.
Business Accounting
Want to Make Up to $10,000 a Month as A Speaker? Follow These 5 Steps, According to a Successful Speaking Agent.
See what it really takes to stand out and succeed as a professional speaker.
Marketing
This 30-Year-Old Ad Predicted Life Today, and Keeps Going Viral. Here’s How Its Creators Made It
This TIAA-CREF ad was shockingly accurate. Its makers said they didn't want to commit "advertising malpractice."
Building a Business
I Faced My First True Professional Meltdown — And It Led to an Eye-Opening Revelation
We all know the importance of picking yourself back up after a failure. But I had always believed how fast you make that recovery was what mattered.
Thought Leaders
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: ‘There’s No Better System Than Nature’
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
Business Ideas
‘The Sword We Refuse to Die On’: Why Chip and Joanna Gaines Want to Take New Risks and Make Unexpected TV Shows
How Chip and Joanna Gaines define their entrepreneurial mission — and why it's so important to their success.
Building a Business
NBA Star Jaylen Brown Turned Down $50 Million Worth of Deals to Start His New Business — And He Got the Idea From Kobe Bryant
The NBA Finals MVP sat down to talk business with Kickstarter CEO Everette Taylor for a new series called 'The Playbook,' by Entrepreneur and Sports Illustrated.
Side Hustle
Want to Turn Your Passion Into A Business? Follow These 3 Important Rules
We helped an artist turn his art into a business — and you can do it too
Building a Business
Most People Overlook This Social Trick to Make Others Like You: ‘It Requires Little Talent and Adds so Much Value’
It's easy and creates all kinds of opportunities.
Building a Business
How to Ask Friends and Family for Money Without It Getting Awkward
Your friends-and-family fundraising round doesn't have to be scary, says celebrated investor Mike Maples Jr.
Building a Business
This Serial Founder on Why It’s Cheaper Than Ever to Start a Business — and Other Surprising Insights
Brian Lee cofounded companies like LegalZoom and ShoeDazzle — and he believes many beliefs about business these days are nonsense. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
Building a Business
Small Business Owners Lose an Average of 7 Hours of Sleep Per Week — Here’s What’s Causing It
Stressed-out small business owners are losing sleep — and now we know exactly how much.
