Business Branding | Page 2

Executive branding isn't a vanity project — it's the key to unlocking boardroom access, investor trust and long-term leadership influence.

Negative press can damage your reputation, but with a mix of legal tools, platform reporting and strategic content creation, you can often remove or bury harmful coverage and start rebuilding trust.

Entrepreneur Susan Michals transformed the negative "cat lady" stereotype into a thriving pop culture phenomenon with CatCon, the world's largest cat-focused event.

How solopreneurs can use YouTube and AI to stay discoverable and build trust in a changing search landscape.

I've learned that buying the right domain quietly can save money and protect your strategy. Here's what stealth acquisition looks like in practice.

Leila Quraishi, 27, bought the domain name for her business as soon as she turned 18 — and has been growing it ever since.

AI is transforming public relations by reshaping how brands are discovered and represented.

Despite all the tools promising speed and efficiency, most companies are working harder and getting less done. The culprit isn't the technology; it's how we use it.

Ruth Sack seized an opportunity to expand the brand's customer base.

Yankees shortstop Anthony Volpe turned his personal recovery routine into a business venture by investing in and partnering with organic sports drink brand Recover 180. Volpe is taking a thoughtful approach to brand building as he begins expanding his impact beyond the baseball field.

Nikki Seaman began work on her business when the pandemic led to grocery store shutdowns.

Tunji Junard was skeptical of a new restaurant tech, but before long, he was convinced it could be a game-changer for his restaurant brand, Steam Boys.

Backed by lead investor and 3-time Super Bowl champion Patrick Mahomes, Throne SPORT COFFEE is disrupting the $5B ready-to-drink coffee market.

Why do so many founders fail to land premium domains? Because the best ones are already taken, priced sky-high and nearly impossible to secure — unless you know how to play the game.

While you're reading this, someone else is already launching the next trend — and quietly taking your market share.

Neil Hershman built his expansion playbook by perfecting a single store, then replicating what worked across the franchise system without sacrificing customer experience.

One Google search can shape a customer's decision — or drive them away. Here's how to take control of your brand image with six practical steps.

Rae and David Liu leveraged their complementary skill sets to start a business that's been profitable every year since launch.

Here's how to remove negative articles from Google search results, protect your brand reputation and suppress harmful content.

When Lee Mayer moved from New York City to Denver, Colorado, she wanted to find an affordable, fun way to decorate her home.

NBA legend Carmelo Anthony is launching StayMe7o to bring equity and elevate Black entrepreneurs, partnering with Grand National Founder Jesce Horton to focus on legacy over profit.

Victoria Lynch found her passion early in life, then used it to become a successful entrepreneur.

Victor Guardiola of Austin, Texas used skills he'd learned working at a startup to launch his own consumer packaged goods business.

Laura Low Ah Kee and Shannon Savage couldn't find the product they needed to fit their active lifestyles, so they created it.

The D'Amelios' latest venture, Be Happy Snacks, blends purpose with popcorn, bringing mental health awareness and Gen Z flavor to Walmart's shelves.

These four strategies help brands show up more authentically and earn buyer confidence where it matters most.