Business Branding

Most acquisitions fail not because of bad numbers, but because leaders overlook the hidden drivers of value — brand equity, customer trust and frontline relationships.

Gen Z trendsetters are taking "touch grass" seriously these days. Thankfully, I've built a $100 million business on tangible marketing — here are my top tips for your business.

Community, storytelling and co-creation turn buyers into brand advocates and customers who will return time and time again.

Millie Blumka and Taylor Borenstein encountered a frustrating fitness issue during the pandemic and wondered if other people felt the same.

Founders need to own their brand story now more than ever, especially with AI shaping what customers see.

DJ Khaled has partnered with Rewind It 10, a beard dye brand launched by Carolyn and Jeff Aronson and Fat Joe, turning personal grooming into a message of confidence and business growth.

Michelle Jimenez-Meggiato and Andrea Meggiato turned a beloved family recipe into a business.

The Hoopbus started as a grassroots passion project in Los Angeles and has grown into a global nonprofit using basketball to drive cultural connection and social impact. For entrepreneurs, it's a powerful case study in how purpose, mobility and community can scale into a movement.

CEO Chris Gabaldon discusses his leadership journey and how he's working to overcome the challenges facing the alcohol industry today.

What builds true customer loyalty? We asked six leaders to share what made the most difference in their businesses.

Discover why personal brand clarity, consistency and authenticity are your strongest tools to build trust, stand out from AI-driven noise, and unlock lasting influence in today's digital landscape.

Alex Samuels, owner of Rustler Hat Co., breaks down the strategy and tech that turned her business into a Nashville destination.

Liv Schreiber is in the business of connection — and says social media should be a tool for IRL socialization.

I used this strategy to get clients easily and skip networking events for good. You can too.

Scott Hattis and Kenneth Luna found inspiration for their business in their own homes — confident the offering would resonate with millions.

Madison Reed is reshaping the NIL landscape by offering female athletes like Azzi Fudd and Paige Bueckers equity, mentorship and real business opportunities — not just endorsements.

Public speaking isn't just a communication skill — it's the key to raising capital, building high-value networks and accelerating business growth after 35. Learn how to develop this ability in 2025.

Mehek Khera was burnt out and grappling with health issues when inspiration struck.

A CEO's reputation is tied to their company's success, so they must manage well, communicate clearly and provide expert guidance to build trust and handle crises.

Jacqueline and Scot Tatelman's nonprofit summer camp inspired them to start a purpose-driven business that's still going strong over a decade later.

Mehdi Zarhloul discusses how he built a thriving Las Vegas restaurant brand, Crazy Pita, and proves you don't have to wait for permission to succeed.

Use AI to craft full-length non-fiction books that can help build your brand.

Top founders and VCs secure premium domains early to signal credibility, build trust and boost long-term brand equity and investor confidence.

Legendary Bay Area rapper E-40 turned grassroots hustle into a multi-million-dollar music and business empire. From selling tapes out of his car trunk to launching wines, spirits and a bestselling cookbook, he's always cooking something up on and off the mic.

Borrowing brand equity is easy, but earning customer trust takes operational depth.

Rebranding can be a complicated process, but it doesn't have to be. Here's how one beverage company fixed its messaging problem in a few key steps.