CEO of SalesFuel and Certified Behavioral Analyst
at SalesFuel, Inc.
Entrepreneur Leadership Network® Contributor
C. Lee Smith is the CEO and founder of SalesFuel, a sales and marketing research firm, and a certified behavioral analyst. Recognized as one of the world's leading sales consultants by Selling Power magazine, Lee is a popular keynote speaker, bestselling author and co-host of "Manage Smarter."
Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.
Now, more than ever, buying decisions made by customers and prospects involve multiple people. To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.
Exaggerating your importance as a "partner" suggests you have equal skin in the game or you're on equal footing with the buyer — and it can lead to disastrous results.
Some hiring managers use assessments to quickly disqualify any candidate who raises red flags instead of digging deeper. But it's never a good idea to make a hiring decision based on assessments alone.