Adam Horlock

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale.

If your company is in a high-turnover industry, it is within your control to be transformational or transactional with your employees.

Ready to take your side hustle to the next level? This article shows you how to turn it into its own unique brand that gets noticed and grows on its own.

Too often, the push to sell overwhelms the need to evaluate the entire customer journey, address pain points and ensure the simplest, most straightforward path to purchase and repurchase. Because of this approach, brands fail their customers and themselves.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

When a brand's core strategy fails, what's next?

A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.

Removing simplicity from your business is one of the easiest traps to fall into — too many offerings, too complicated to purchase, and not solution-orientated enough to solve problems. Return to simplicity, return to profitability.

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

The controversy surrounding ChatGPT provides a glimpse into what is possible with AI, while also raising some critical questions.

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.

As you plan your next steps, imagine what could be just ahead. Here's how you can get there.

There's one frequently underutilized resource many entrepreneurs overlook that could give their company a competitive edge.

Don't make these same mistakes entrepreneurs will often make in their sales strategy that could end up costing you your business.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

It's time to plan for your company's future now. Hire wisely when choosing your Chief Future Officer to navigate the uncertain road ahead.

The most influential innovators all have one thing in common: disrupting traditional industry markets. However, only some are able to pull it off. Here are six steps all market disruptors must follow to succeed.

Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.

Losing focus on your core causes a breakdown of what the business is presenting to its audience.

Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?

If you are starting a business with a partner, you need to have a buy-sell agreement.

How a CPA should service businesses and organizations is changing. When searching for a CPA firm for your startup or existing business, what qualities should an entrepreneur consider?

Your brand strategy needs to be at the forefront of your planning.

It takes a lot of work to determine the best fit for the franchise and the potential franchisee.

A discovery day hosted by a franchisor is an opportunity for a potential franchisee to make the final determination on signing a franchise agreement. What steps should a franchisee take while attending discovery day?

A scattered workforce nightmare may be the best opportunity to pivot, restructure, save on overhead, and implement strategies for expansive growth.

Coming out of the pandemic, many businesses are looking for options to tap into new markets without a large overhead or additional employees.

Looking to enter new markets, reduce overhead and become more appealing to your customer base? Going virtual in the new year may be the answer.