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While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.

While data visualization is a great way to show off your data, incorporating audio can also do the trick.

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.

While it's easy to blame an unsatisfying final product on the designer, it's up to the client to communicate effectively, give their designer all the tools they need to succeed and ensure that the best product is delivered.

The images you choose image can make the difference between someone clicking on a post or passing it up completely.

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.

Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.

Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.

Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.