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6 Social Media Trends Defining Gen Z’s Shopping Behavior

The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.
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How Do I Set Up An ECommerce Business

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these...
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How To Handle Negative Reviews And Other Challenges

Whether valid or unfairly given, negative reviews present a challenge because they are publicly visible and can influence potential customers' perceptions. The main challenges include mitigating the damage to reputation,...
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How Do You Set Up An Effective Website

Establishing a business website results in a multitude of advantages that stretch across various aspects of a company’s operations. Primarily, it enhances visibility and accessibility. A website ensures that when...
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How Do I Use Social Media To Grow My Business

Social media’s influence extends across the globe, shaping consumer behavior, brand perception, and market trends. By establishing a presence on social media, businesses open a channel for direct communication with...