Stephanie Castillo

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.

Whether you're a new company with limited resources or your development team's time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.

We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.