Online
Authenticity is Currency on Social Media
Interview with Chef Dave Critchley of Lu Ban Liverpool about the importance of mental health in the restaurant business and learning to be himself online.
"Be the show, not the commercial."Cali BBQ Media Founder Shawn Walchef helps brands and leaders leverage the new Business Creator Economy with strategic Smartphone Storytelling and Digital Hospitality.His Cali BBQ restaurant company has generated more than $35 million since opening in 2008. They operate numerous locations in San Diego and beyond.Shawn's weekly video series Restaurant Influencers (published by Entrepreneur Media and produced by Cali BBQ Media) has been seen by over 25 million people.
More From Shawn P. Walchef
Thought Leaders
Blogging Gives Your Business A Big Voice
Interview with Joelle Parenteau owner of Wolf Down about connecting with audiences through blogging, becoming a restaurant owner, and her viral Medium article.
Business News
The Reality of Getting Your Business on Reality TV
Interview with Stacey Poon-Kinney owner of The Trails Eatery about appearing on reality television shows, overcoming obstacles in the restaurant biz, and learning to ask for help.
Online
Get Media Coverage By Being Authentic Online
Interview with Rabia Kamara of Ruby Scoops about appearing on the Food Network, smartphone storytelling to build a following, and how ice cream is a blank slate.
Building a Business
A Loyal Brand Attracts Loyal People
Interview with Fresh & Co. CEO George Tenedios about the importance of mentorship, building a dedicated team, and how hospitality is a labor of love.
Online
TikTok is About At-Bats — Not Perfect
Interview with Kyle Inserra about social media strategy and creating digital content.
Online
Cooking Up Virtual Flavor at Mercedes-Benz Stadium
Interview with Chef Matt Cooper (Mercedes Benz-Stadium) about running a massive food operation with digital strategy.
Online
It Takes a Village to Keep a Restaurant Open
Interview with Leticia "Skai" Young (LoLo's Seafood Shack) about creating a community with her restaurant and using social media.
Marketing
Delivering Hospitality to Online Audiences
Interview with Garry Kanfer (Kissaki Sushi) about digital marketing and delivering the restaurant experience to customers at home.
Online
Build A YouTube Following With Authentic Content
Interview with YouTube Star Sam Zien The Cooking Guy about growing his popular YouTube channel and restaurant empire.
