Lisa Hoover McGreevy

From first contact and customer onboarding to long-term retention, there are plenty of potential fail points to a good customer experience strategy.

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.