Joanna L. Krotz

Joanna L. Krotz writes about small-business marketing and management issues. She is the co-author of the"Microsoft Small Business Kit" and runs Muse2Muse Productions, a New York City-based custom publisher.
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More From Joanna L. Krotz

Building a Business

Businesses Find Benefits in Going Green

At last, eco-friendly products and services are paying off in new and scalable ways. See how green can work for you by checking out these forward-looking business models.
Building a Business

From Powering Businesses to Empowering Kids

Fresh out of college with an enviable consultant job, Andrea Lo decided to quit so she could create Piggybackr, an online platform that helps kids raise money for causes.
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Smart Ways to Send Business Gifts This Season

Today's gamut of beliefs and sensitivities can turn holiday business gifts into an etiquette minefield. Here's how to give grateful good cheer without crossing any lines.
Building a Business

Could Your Business Survive Without You?

Seventy-five percent of small-business owners have no real succession plan -- a potential recipe for disaster. This entrepreneur's accidental fate tells a cautionary tale.

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