George Deeb

We all hope our businesses will only experience revenue and profit growth. But what happens if the business starts experiencing a turn for the worse?

Two co-founders often think they can share the executive responsibilities as co-CEOs. This article will teach you why that is typically never going to work out as planned and will simply cause grief for the co-CEOs, staff and your investors.

When in the market to buy a business, make sure you are clear on the reasons you are buying the business in the first place.

CEOs often have to make hard decisions on which employees need to be cut to help improve the business. Sometimes, that same scalpel may need to be applied to yourself as CEO.

Many businesses are starting to experience declining sales and profits in the wake of recent tariffs. This article will help you figure out how best to "batten down the hatches" so your business can survive to live another day.

If you want your business to be successful in achieving its goals, you should never be shooting for perfect solutions, as perfection takes time and is the enemy of progress. You need to keep your business moving at "light speed" with a culture where "good enough" is perfectly acceptable if it helps you win the race.

It is very easy to assume that you should focus on finding a buyer who will pay the highest valuation for your company. However, there are many more things to consider before picking the right buyer for your business.

When business executives do not have a clear vision of the future, it creates a "paralysis" of inaction. Here is what you need to know when forecasting your own business growth this year.

We are sitting at the precipice of what feels like a material evolution point in the world of digital marketing. Gone will be the "good old days" of getting immediate exposure for your business through the Google Ads monopoly.

It's important to continuously innovate your products, especially since competitors are always trying to catch up. However, there are times when you have a best-selling "staple" product that is already perfect as it is. In such cases, making changes to it can do more harm than good.

Selling your business can be both an exciting opportunity and a daunting process. This article will help you learn what you need to know before starting your sale process to ensure you get yourself on the right path to the desired outcome.

Selecting a co-founder for a startup is quite similar to choosing a life partner. It's a long-term commitment, and it's crucial to make the right choice to avoid driving each other crazy.

After a new employee starts, the true "getting-to-know-you" period begins. It's crucial for both the employer and employee to make a positive impression during the first few months, as it will determine who remains with the company and who doesn't.

Discounting can be a great way to drive revenues, but it can also kill your profits. Here's how to determine whether discounting will help or hurt your business.

Scaling a startup is hard — only 0.061% of companies grow to over $50 million. This article will teach you what you need to know to be one of those successful scaling companies.

Smart digital marketers love to sharpen their pencils while optimizing ad campaigns. But, as you will learn in this article, there is such a thing as over-sharpening your pencil to the point it breaks when you press on it, putting the entire campaign into a death spiral.

If you have an employee who has been with you for years, they are often "rock star" performers. But, there are times when your long-termers can become bad performers over time.

The VC market took a beating in 2023, and the VC funding market is not going to reopen anytime soon. This article will teach you how to survive a difficult funding market like today, so you can live to fight another day.

Small businesses in particular can't afford to be poorly investing limited cash.

Revenues are often the uppermost metrics businesses use to assess success, but I'd argue there is an even better unit of measure: missed sales opportunities and the reasons why.

Maximizing ROI is always a nice goal, but it's not the only one you should consider.

Generative AI is changing the way marketers are solving their creative needs, not least in improved speed and efficiency.

The days of a top-down, one-size-fits all approach to managing a staff are over: Today's workers are looking for personalization, and the better you meet their needs, the more successful your business will be.

This case study will teach you what to look for and how to ensure your business is being steered by the collective management team, not the HR department acting in isolation.

If your business feels like you have a revolving door, it's not external market conditions. It's you.

No two individuals are the same. So why shotgun approach your marketing efforts with a "one-size-fits-all" marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how.

How to manage a distributed workforce and still build your desired team performance and culture.

Launching a channel sales program can help you accelerate your revenue growth. This article will help you learn how best to set up a channel sales program by tapping into the large customer bases of third party business partners. Think of it as "one-to-many" selling, as opposed to the "one-to-one" efforts most inside salespeople pursue.

Overhaul your management style and approach to avoid making the same mistakes.

Gone are the days of "one-size fits all" marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.