Cindy Yang is head of the small-business group for NerdWallet, a personal finance startup. A former Goldman Sachs investment banking analyst, Yang teaches marketing for small-business owners at the San Francisco office of the U.S. Small Business Administration.
It may seem tough to fund a new business, but entrepreneurs have more options than ever before. Investigate them all before deciding on what's best for you.
Friends and family of new entrepreneurs are the greatest single source of outside funding but just because it's common, doesn't mean you shouldn't use caution.
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
The rebounding economy, low interest rates, less expensive technology and the state of regulation are all fair winds blowing in favor of new small-business owners.