Cara Sloman

In-person events remain one of the most powerful tools entrepreneurs can use to build trust, expand networks and accelerate growth.

First SEO, now 'GEO'. Generative AI is changing how brands are discovered and trusted, making Generative Engine Optimization essential for visibility in AI-generated content.

Big moments like launches and funding rounds are just the beginning. The real ROI comes from what you do next.

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here's how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business landscape.

The business world moves fast, and you're already behind if you're not keeping up!

Businesses must embrace mobile-first strategies and use 5G, AI and data-driven insights to deliver secure and real-time customer experiences.

In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today's world (and tomorrow's) will require a balance of technology and human touch.

Effective communication strategies are key to ensuring a successful transition to the public market, especially as IPO activity surges. PR and marketing teams play a vital role in shaping a company's narrative, managing media relations and building investor trust throughout the IPO process.

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.

As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.

This article details the importance of aligning content with the customer journey for long-term success, from top-of-the-funnel content that captures attention and builds awareness to bottom-of-the-funnel strategies that foster loyalty and drive conversions.

Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.

Leaders play a crucial role in preparing their companies for potential acquisition, particularly in the tech industry. They must start implementing strategies to make their organizations attractive for M&A opportunities.

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

With any new technology adoption, leaders set the tone that influences its success or failure. Learn about leadership's role when implementing AI into an organization and how to balance efficiency without becoming overreliant.

Why EI is vital for leaders and team dynamics, and how to boost yours.

Research demonstrates that buyers want to hear from industry leaders about topics that affect their organizations and address specific needs. Here's how to create your own inspiring brand of marketing thought leadership.

This department is usually the first on the chopping block when businesses want to cut costs, but it shouldn't be.

Competition is fierce for those still in the job market, so companies need to think about ways to differentiate themselves from other prospective employers.

A game plan that can be key to your company's future success.

When it comes to crafting a message and communicating it to the market, one size doesn't fit all. Your PR and marketing will differ depending on your product's age.

The pandemic's impact has instilled changes in the approach to customer and prospect engagement.

Building trust and credibility is essential when engaging with prospects.

Zero in on these three areas of content marketing to boost engagement with customers and prospects.