Alfred Lua

In this post, you'll learn about how Twitter Promote Mode works and the results of a 30-day experiment.

These tips will help you grow your social presence.

It's important to craft your social media posts according to your audience.

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.

Different platforms require different content. Here's the run down.

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.

Over five million businesses use Instagram to tell their stories visually, connect with their fans and build their brand.

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

There are now more than 1.3 billion people using Facebook Messenger every month.

A comment or some form of engagement is usually a sign that people love your social media content. And it's important to reciprocate and respond to these interactions.

Engagement on Facebook Pages has fallen by 20 percent since the start of 2017.

Here's a blueprint for a successful social media marketing plan.

Creating social media content takes time. And creating great social media content takes even more time.

Micro-influencers have niche social followings.

It's easy to get stuck in a creative rut. However, these ideas can help you out.

Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community.

Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media.

Here are some ways to get the most value out of every penny.

Science plays a key role in marketing, especially the science of psychology.

Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise.

With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve too.

Instagram places a big emphasis on search and discovery of content. It's one of the few social media platforms with a Search and Explore tab in its app.

Writing a great social media manager job description is not an easy task.

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.

Instagram analytics are a key part of any Instagram marketing strategy.

Facebook continues to be the leading platform for marketers.

Here's a list of the top social media marketing conferences for this year.

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content.

With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes.